Why do organizations win when they put users at the center of product...
Product teams strive to stay up to date with market trends and ensure they’re in tune with the customer for whom they’re building products. But as companies grow, they tend to become further removed...
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What makes a candidate a good fit for a product management job?
As organizations recognize the value of customer-centricity as a mindset and discipline, they’ve begun to invest in a dedicated product organization. But finding and recruiting talent remains a...
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What did we learn after running 2,000 experiments for Fortune 500 product teams?
The ‘Lean’ movement has taken the corporate world by storm, but there are still countless barriers for product teams that seek to adopt its experiment-driven ethos and make decisions informed by...
View ArticleWhat are the best quotes about experimentation from the podcast, This is...
For 18 months, This is Product Management has been a major resource for product teams across industries and company sizes. But at 75 episodes, it can be difficult to keep up. That’s why I’m cataloging...
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What are the best quotes about rallying stakeholders from the podcast, This...
In our annual report on the state of product management, we learned that product managers believe that they spend too much time handling a key responsibility. When asked a series of questions about...
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Are your product management processes creating more problems than they solve?
Insights from interviews with product leaders from Intercom, Drift, InsightSquared, and Betterment Building a product is a cross-functional endeavor. The problem is that, as Martin Eriksson recently...
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Why do (seemingly) great product ideas fail?
Building a product is a lot like playing with blocks as kids. Back then, we barely had a grasp on the English language, much less physics and engineering. Faced with uncertainty, we started to...
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What does it mean to operate in “Day 1” every day?
In the last three years, we’ve powered countless experiments and generated tens of thousands of user insights for Fortune 500 product teams. Time and time again, we see Amazon products and services...
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How can product teams embrace high-velocity decision-making?
In his latest letter to shareholders, Amazon’s CEO, Jeff Bezos, distinguished between two corporate operating models: Day 1 and Day 2. The former requires an organization to be customer-obsessed,...
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How frequently do product managers run experiments and ship new features?
When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and test a product concept with prospective users,...
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How do decision makers think and experiment iteratively?
In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge is that speed and certainty are often at...
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How do you define and source an audience for user testing?
Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in most enterprise contexts, you’ll need...
View ArticleHow do product teams create interactive prototypes for quick iteration cycles?
Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences, testing interactive prototypes are needed to...
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How can split tests inform product decisions and prioritize roadmaps?
You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split testing, or “A/B testing,” is a hugely popular marketing tactic...
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How do organizations build tech products that customers love?
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the...
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How do you balance tradeoffs to level up legacy products?
Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers, rigid stakeholders, and...
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How do market researchers add experimentation to drive better business outcomes?
Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants to be the next Blockbuster. But the ability to...
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What are the actionable insights from Mind The Product, the world’s largest...
Product management is reaching maturity and unifying around proven techniques and best practices. That’s the overarching takeaway from the recent Mind The Product, the world’s largest product...
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How do you personalize products in the digital age?
According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books, 16,000 new films, 30 billion blog posts, 182 billion...
View ArticleHow can you build for the future when your strategy is stuck in the past?
Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. The whims of millennials are challenging...
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